How an artist helped create Fintech FOMO. Swag Rules Swag is not a thing — it’s a strategy — download the details here. The Swag Rules framework: Foster creativity/Develop a gratitude mindset/Start small/Support the story The Swag Rules framework in action: A while back I posted about the Nymbus custom skateboards. The maker behind all of our boards is Jeffrey St. Romain…

How recognizing the season can create new momentum. What are the Swag Rules? Swag is not a thing — it’s a strategy — and it starts with three elements: Alignment: Your swag strategy is an extension of your vision, mission and values (not your logo). Approach: An impactful swag strategy means relationship-first instead of company-first. …

How listening created positive momentum for two brands. What are the Swag Rules? Swag is not a thing — it’s a strategy. And, the goal of this strategy is not to build brand awareness or position a product. Swag is a momentum strategy and it starts with three elements: The Rules: · Alignment — your…

Presenting to existing customers is the perfect time to try something new! In this post, I am bolding a few of the Swag Rules — you can see them all here. What we have covered so far: We’ve talked about skateboards, shoes and fiber optic fans — as well as a (hopefully) helpful framework for building…

Great swag is often spontaneous. But it can also be scheduled. In this post, I am bolding a few of the Swag Rules — you can see them all here. Creating a Momentum Meeting Every quarter we host an All-Company Meeting and spend a lot of time planning the agenda and content. The two-hour…

How a holiday gift accelerated a business and strengthened a brand. Here’s the story: Our CEO, Jeffery Kendall, wanted to find a special holiday gift for his leadership team to say thank you for an epic year. As a sneaker head, he polled his Facebook group for who would be a great fit…