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Allison Netzer
Allison Netzer

30 followers

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swagrules

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swagrules

Swag Rules

A framework for creating momentum.

Feb 7, 2022
1
Swag Rules
Swag Rules
Feb 7, 2022
1
swagrules

Published in

swagrules

It’s in the bag

A Swag Rules Take on the New Yorker Tote

Apr 18, 2023
It’s in the bag
It’s in the bag
Apr 18, 2023
swagrules

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swagrules

“Nobody Wants to be Trashy*”

55% of consumers only keep a promotional product for a year.

Apr 13, 2023
Apr 13, 2023
swagrules

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swagrules

Go Octocat!

More on why mascots matter.

Mar 23, 2023
Go Octocat!
Go Octocat!
Mar 23, 2023
swagrules

Published in

swagrules

Swag Rules: What does swag stand for?

Swag stands for “stuff we all get.”

Mar 17, 2023
Swag Rules: What does swag stand for?
Swag Rules: What does swag stand for?
Mar 17, 2023
swagrules

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swagrules

Coming Up Aces

Seasonal swag for the win!

Feb 24, 2023
Coming Up Aces
Coming Up Aces
Feb 24, 2023
swagrules

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swagrules

The Swag Rules Songbook

Swag is not a thing — it’s a momentum strategy — and it’s not always for prospects and customers. A big part of what we do when we…

Nov 21, 2022
The Swag Rules Songbook
The Swag Rules Songbook
Nov 21, 2022
swagrules

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swagrules

Saving the day the Swag (Rules) way

Event swag is hard.

Nov 7, 2022
Saving the day the Swag (Rules) way
Saving the day the Swag (Rules) way
Nov 7, 2022
swagrules

Published in

swagrules

Fall-ing for the Swag Rules

The Swag Rules Framework in Action

Sep 23, 2022
Fall-ing for the Swag Rules
Fall-ing for the Swag Rules
Sep 23, 2022
swagrules

Published in

swagrules

Swag Swap

It’s all about respect

Sep 14, 2022
Swag Swap
Swag Swap
Sep 14, 2022
Allison Netzer

Allison Netzer

30 followers

Hi! I am a CMO by day and a writer by night. Swag Rules is a passion project to help people build the business case for great swag.

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