A Swag Rules Take on the New Yorker Tote It’s kind of surprising that a simple canvas tote bag became iconic. The New Yorker tote bag, a freebie for the magazine’s subscribers, is a status symbol, a sign of loyalty, and a major source of FOMO…in other words, perfect swag. …

55% of consumers only keep a promotional product for a year. — Most traditional swag items, even the more expensive ones, are made out of plastic. With the majority of U.S. plastic ending up in landfills it’s critical to have sustainability and impact as part of your swag strategy. The 10 (Most Found) in the trash bin, courtesy of Pamela Hazelton. Cheap…

More on why mascots matter. Last week I wrote about Salesforce’s cast of lovable (and swagable) characters. Which led me down a stuffed animal rabbit hole where I found GitHub’s Octocat. I knew that GitHub’s logo was a little cat figure, but I had no idea how they had activated…

Swag stands for “stuff we all get.” I didn’t know what swag actually stood for until this week 🫢. This is a little counter to the Swag Rules philosophy…Swag isn’t a thing, it’s a strategy. I think swag is more like SWAW, stuff we all want. That goes for the…

Seasonal swag for the win! Swag is not a thing — it’s a strategy. We’re going to talk about our first employee box of the new year — we nicknamed it “Ace.” If you’re a Swag Rules reader, you know the data and strategy behind the boxes. If you’re new (or somehow have forgotten past posts!), …

Swag is not a thing — it’s a momentum strategy — and it’s not always for prospects and customers. A big part of what we do when we research and create niche banking concepts is to “get into character.” …

Event swag is hard. It’s hard because you usually don’t know all the attendees very well, you’ve been busy creating content for it or managing logistics and what to do for swag is often last on the list (and the budget). But, even if you are low on time or…

The Swag Rules Framework in Action This week we introduced our second seasonal logo, an outdoor badge-inspired take on the Nymbus “origami.” And, to go along with it, a new Fall set that includes: · Travel Blanket · Mix-tape (more on that here) · Field Guide Notebook · Camp Mug · Camp Pennant Here’s the Story With each set…

It’s all about respect Intro Swag is a strategy and you can use the Swag Rules framework to drive incredible momentum. Foster creativity/Develop the right mindset/Start small/Support the story The Swag Rules Framework in Action It’s pretty rare to come up with an idea that follows the framework exactly (example The Air Nymbus), but last week we…